In this UX in Lux workshop, we explore a list of different cognitive biases to see how they might influence user’s behaviour and how some sites use them to trick users into making decisions.
Cognitive biases are psychological thought mechanisms and tendencies that cause the human brain to draw incorrect conclusions. For better or worse, you can use them in many different ways to influence user behaviour in your products and services. These biases will also impact collaboration between team members and during meetings or might influencer your user research. Whether you are creating the user experience of an interfaces or purchasing something online, it’s interesting to be aware of these biases.
We did this workshop in France à well and created 52 UX Cards to Discover Cognitive Biases. Feel free to use them to build your own workshops