I was invited as keynote speaker to open the LOIC’s Innovation dating event dedicated to User Experience – User Interface in Luxembourg. I talked about why and how companies should start investing in user research, about different levels of UX maturity and “How to sell the benefits of a design and user driven process?”.
I start the talk by explaining what user interface (UI) design and user experience (UX) designer are. I give advice on how companies start getting to know their users: conducting face to face and remote guerilla user research, online surveys, gathering data from supports, online communities, etc. I then present a few different levels of design maturities within the organisations, what happens at each of those levels and the problems that might arise. I end the talk with advice on “How to sell the benefits of a design and user driven process?”.