Content Against Cancer

Find PDF downloads of the core model sheets here:

The Norwegian Cancer Society’s (NCS) new website has achieved amazing results:

198% increase in one-time donations
288% increase in monthly donors registered
107% increase in members registered
348% increase in incoming links
80% increase in unique visitors per year

How did we do it? We developed the website around NCS’s core content—information about different types of cancer—and developed a core message and content guidelines that allow NCS to address cancer in an informative, authoritative, and sensitive way, while still focusing on NCS’s main objectives.

In this session you’ll learn:

How to use the core model to prioritize content and succeed at content governance
How the core model can be combined with a mobile first and content first approach to achieve a truly collaborative and interdisciplinary team
How content governance is improved by a clear and defined core message

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