Personas barged into the UX and software scene in 1999. Since then, they’ve been used, misused, misunderstood, reimagined, forgotten, rediscovered, abused, victorious, and everything in between. I’ve been steeped in personas for over 20 years, co-authored the Persona Lifecycle books, and invented a new Alignment Persona method that actually works. If you want to know anything about personas, including why they may not be working well and why they’re still so valuable, contact me and we can customize a talk for your event.
