Content strategy is continuing to evolve as a discipline. Our evolution makes sense: we work with evolving technologies to enable communication in platforms and channels that didn’t even exist when we first started using the term. But as our discipline evolves, so too do the strengths individual practitioners offer and our clients expect, all under the label “content strategy.” Is that a problem, or an opportunity? Can we grapple with our terminology to broaden the profession without losing its relevance? We do so much research, monitor, and understand our users. Now, let’s draw on similar data about ourselves. Together, let’s explore how we grow and promote our capabilities and the many ways we can help our colleagues, collaborators, and clients.
More Talks by Margot

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Communicating in an Era of Self Validating Facts
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The 2016 US presidential election revealed a post-fact culture. Previously, catching...

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Content Strategy for Slow Experiences
TopicsCommunication, Storytelling
Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s a...

Slides
Expanding our Expectations of Everyone
TopicsCommunication, Design Strategy
Content strategy both champions and makes possible the idea that “everyone is a...

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Communicating in an Era of Self Validating Facts
TopicsCommunication, Storytelling
The 2016 US presidential election was our latest reminder of this head-spinning...

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UX Consulting Panel
TopicsCareer
Have you ever dreamed of living the consultant lifestyle? So have we. That’s why...

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World IA Day Keynote: Empowerment in an Era of Self Validating Facts
TopicsCommunication, Design Strategy, Design Thinking, Typography, Visual Thinking
If we face an erosion of trust, can we rebuild rapport through empowerment?...

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Content Strategy for Slow Experiences
TopicsCommunication, Storytelling, Visual Thinking
Efficient isn’t always effective. Explore what happens when you help users slow down....
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DisciplineUser Research
TopicsDiversity & Inclusion, Entrepreneurship, Service Design, Web & Mobile
IndustryFinance
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DisciplineProduct Design
TopicsBusiness Strategy, Career, Community, Culture, Diversity & Inclusion, Teamwork
IndustryTechnology
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The future of work means that we can work from wherever we want, whenever we...

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DisciplineImmersive Experience Design
TopicsAgile, Business Design, Design Strategy, Design Thinking, Service Design
Speaker Samantha Starmer
Discusses how to design and develop customer centered experiences within an agile...
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