Expanding our Expectations of Everyone

Content strategy both champions and makes possible the idea that “everyone is a publisher.” New platforms and approaches to collaboration let us reframe the conversation beyond traditional book publishing. But with challenges to net neutrality and inconsistent network connectivity in the developing world, do we need to limit our definition of “everyone” to just the white and wealthy world and the more cutting-edge businesses it spawns?

Maybe that’s the case today, but today is the mirror of realism. The future is the undefined outcome of optimism—and we have many reasons to be optimistic.

Looking at emerging examples from modern business culture, Silicon Valley investment strategies, and communication trends beyond the United States, Margot Bloomstein will map out challenges and opportunities for publishing in the coming decades.

The author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project, Bloomstein will explore how content strategy will work in the future to aid the changing face of publishing. Who will practice it? Will power align with technology, quality, perspective, or a combination of all three? And how will we define “publishing,” anyhow?

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