Incorporating UX Research to Uncover Opportunities

With the explosion of user experience (or UX) in the business world, more companies are trying to incorporate UX research methods like usability testing to better understand and serve their users and customers. However, one test size does not fit all. Without employing the right series of research methods, companies can end up with an incomplete or misleading picture of their users.

With the plethora of research techniques and tools, it can hard to know where to get started and what method to employ when to find the understanding you need. This session will provide an overview of user experience methods and their uses and help you ensure your team is asking the right questions at the right time. Understand your users and their needs and to uncover opportunities to grow your business.

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