There are more and more ways to recruit participants for research, which also means there are more and more ways to get the wrong people in your studies. Including the wrong participants in your research can waste your time, give you false confidence, or even cause you and your teams to make the wrong decisions moving forward. Sometimes you find the perfect people to research but they don’t want to participate at all or stop part way through. Come to this session to get a detailed understanding of pros and cons of using existing users as participants, intercepting people’s workflows, or using market research or tool panels to find participants. We’ll also cover best practices for screening and incentivizing participants so you can make sure your research efforts are as effective as possible.