What are the conventions and myths we encounter daily in our vocabulary, during research and synthesis, or when problem-solving? How can we counter convention to achieve the future we imagine? Asking the right questions and developing emotional and cognitive empathy help remind us that users––by whatever name you call them: customer, member––are still people with unique thinking styles. We need to balance “Science” with Person-Focused Research.
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Paying Better Attention to the Problem
TopicsBusiness Strategy, Data, Design Strategy, Design Thinking, Diversity & Inclusion, Ethics, Innovation, Methodology, Privilege, Product Development, Service Design
We need to balance our joy of solving things with understanding others' perspectives....
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Sparking Creativity Through Empathy
TopicsDesign Strategy
Mental models are diagrams that represent the underlying philosophies and emotions...
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A Practical Type of Empathy
TopicsDesign Strategy
Perhaps only 20% of real-life thinking is represented by the numbers and the...
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Practical Empathy
TopicsLeadership, Teamwork
There are many kinds of empathy: emotional empathy, mirror neurons, empathic concern,...
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Digging Beyond User Preferences
TopicsDesign Strategy, Methodology
Many of the applications you develop are applications you would use. This makes it...
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InVision Design Talk: Creating A Habit of Research
DisciplinesProduct Design, User Experience, User Research
TopicsDesign Thinking, Web & Mobile
Speaker Sarah Doody
Create a cadence of research with these 3 types of research to do each quarter....
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Adobe Live: Day Two
DisciplinesContent Strategy, User Experience
TopicsDesign Strategy, Design Systems, Design Thinking, Service Design
IndustryTechnology
Speaker Brittney Urich
I hosted Adobe Live for two days. I designed a mobile app and answered viewer questions....
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Intentional Environments: Designing a Culture of Co-creation
DisciplineUser Experience
TopicsBusiness Design, Leadership, Teamwork
Speaker Kate Rutter
Design doesn’t happen inside a vacuum. It happens inside teams, inside the context...
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