What are the conventions and myths we encounter daily in our vocabulary, during research and synthesis, or when problem-solving? How can we counter convention to achieve the future we imagine? Asking the right questions and developing emotional and cognitive empathy help remind us that users––by whatever name you call them: customer, member––are still people with unique thinking styles. We need to balance “Science” with Person-Focused Research.
More Talks by Indi
VideoGeneral Info
Paying Better Attention to the Problem
TopicsBusiness Strategy, Data, Design Strategy, Design Thinking, Diversity & Inclusion, Ethics, Innovation, Methodology, Privilege, Product Development, Service Design
We need to balance our joy of solving things with understanding others' perspectives....
VideoGeneral Info
Sparking Creativity Through Empathy
TopicsDesign Strategy
Mental models are diagrams that represent the underlying philosophies and emotions...
VideoGeneral Info
A Practical Type of Empathy
TopicsDesign Strategy
Perhaps only 20% of real-life thinking is represented by the numbers and the...
VideoGeneral Info
Practical Empathy
TopicsLeadership, Teamwork
There are many kinds of empathy: emotional empathy, mirror neurons, empathic concern,...
VideoGeneral Info
Digging Beyond User Preferences
TopicsDesign Strategy, Methodology
Many of the applications you develop are applications you would use. This makes it...
Discover More Talks
More talks
Slides
Expanding our Expectations of Everyone
DisciplineContent Strategy
TopicsCommunication, Design Strategy
Speaker Margot Bloomstein
Content strategy both champions and makes possible the idea that “everyone is a...
General Info
Running Design Sprint Kickoffs Remotely – Published Article
DisciplinesDesign Operations, Product Design, User Experience, User Interface
TopicsCulture, Design Thinking, Diversity & Inclusion, Teamwork
Speaker Ana Peralta
learn to compensate for the lack of in-person collaboration to tackle the daily grind...
General Info
Lead with Design
DisciplineProduct Design
TopicsDesign Strategy, Design Systems, Design Thinking
IndustryTechnology
Speaker Diamond Ho
Ever wonder how a designer at Facebook designs for 2 billion people around the world?...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them