What are the conventions and myths we encounter daily in our vocabulary, during research and synthesis, or when problem-solving? How can we counter convention to achieve the future we imagine? Asking the right questions and developing emotional and cognitive empathy help remind us that users––by whatever name you call them: customer, member––are still people with unique thinking styles. We need to balance “Science” with Person-Focused Research.
More Talks by Indi
Paying Better Attention to the Problem
TopicsBusiness Strategy, Data, Design Strategy, Design Thinking, Diversity & Inclusion, Ethics, Innovation, Methodology, Privilege, Product Development, Service Design
We need to balance our joy of solving things with understanding others' perspectives....
Sparking Creativity Through Empathy
Mental models are diagrams that represent the underlying philosophies and emotions...
A Practical Type of Empathy
Perhaps only 20% of real-life thinking is represented by the numbers and the...
There are many kinds of empathy: emotional empathy, mirror neurons, empathic concern,...
Digging Beyond User Preferences
TopicsDesign Strategy, Methodology
Many of the applications you develop are applications you would use. This makes it...
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TopicsAgile, Business Design, Design Strategy, Design Thinking, Service Design
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Speaker Cheryl Platz
(35 min version) Take a groundbreaking NUI-enabled product from concept to reality...
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