As user experience design and UX strategy established themselves as critical partners in creating successful digital products, another equally important partner emerged – content strategy. Attend this meetup to find out more about creating, managing, and governing the content that is at the core of most digital experiences.
Join Pasadena-based Content Strategists Natalie Dunbar and Michael Haggerty-Villa as they answer a number of questions:
· What is content strategy? Does my UX design need it? Does my digital product need it? Does my startup need it?
· What’s the difference between content marketing and content strategy?
· What makes content strategists in southern California unique?