UX has the word ‘user’ in the title, but how many organisations really recognise the importance of people in creating better digital user experiences? Pixels and code are important to understand, but do you understand the language of the person viewing the content? What if we approached user experience by putting people first; instead of designing websites, think about the design of the whole service, considering the person before, during and after. What about how this links with other services across your organisation – a holistic experience?
Focusing on their work with HullCoin and Glasgow City Council, Snook will show how focusing on digital before people and service can hinder the creation of great user experiences.