User Research Is Everyone’s Job

Are you a designer who can do research? Good research and the insights you uncover inspire fresh ways of thinking and get your creative juices flowing. Good research brings clarity to a woolly brief. Audience insight helps sharpen your focus on what’s really important. Experimentation through research and design brings a sense of playfulness and curiosity to your work. Good research helps you do good design. Emma maintains that becoming a better researcher will help you become a better designer.

In her talk, Emma discussed practical ways of bringing research into every stage of a project lifecycle.

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