August 8, 2022
Project 2.8, Female Founders of Columbia Venture Community
Your usability software platform could be re-sharing (and reselling) your participants’ responses and personal data (device/network/cookies/intent) to advertising companies without any clear notice or control?
- Your participants are subject to both your data sharing terms and the terms and policies of the usability platform?
- Your participants are likely only aware of your data sharing and confidentiality policies?
The usability testing market is a $40 billion industry. They are not making that kind of money from your subscription alone. It’s our duty as usability researchers to ensure that study participants understand that the privacy agreement they make with us is only part of the picture.