April 28, 2021
IAC: The Information Architecture Conference
You’ve been there before. You thought you could trust someone with a secret. You thought it would be safe, but found out later that they blabbed to everyone. Or maybe they didn’t share it, but the way they used it felt manipulative. You gave more than you got and it didn’t feel fair. But now that it’s out there, do you even have control anymore?
Ok. Now imagine that person was your supermarket. Or your bank. Or your boss.
As designers of digital spaces for consumer products and services, how often do we consider the relationship we have with our customers? What does they need to know about us and what do we need to know about them before we can say we are “in a relationship?”