It doesn’t take a genius to spot flawed experiences, but getting to improve them has far less to do with design execution than with the right timing, internal politics and the broader business ecosystem a product is only part of. Mandates and accountability are seldom clear, while emerging design orgs often lack lenses or authority to act upon. This masterclass shows how design leaders and small design teams can use their craft to build momentum, lead laterally and create significant design-led change be it redesign, new information architecture, or service launch, before a project is even funded.
Using a real example from a logistics platform of the leading European online retailer, we’ll unpack how a design and product partnership can turn fragmented insights and systems into a plausible future direction. You’ll learn how artifacts like critical journeys, competitive benchmarks, sacrificial concepts can be used not as deliverables, but as instruments for strategic alignment.
Learning outcomes for design leaders and Sr. ICs:
#1 Identifying and acting on an opportunity window for strategic initiative such redesign, rolling out new IA or new feature launch without formal ownership or funding
#2 Crafting compelling vision and strategy, and articulate it in the form of a proposal that secures commitment and brings alignment. We’ll cover which artifacts and activities are best to use as part of the process.
#3 Moving forward with the strategy and converting the vision into prioritized bets and owners
