The heart of marketing today is getting your original product or service to make you money. How do we get people to love us or love our stuff as much as we do? The hard truth is that they don’t actually care about you, your services or your products. They care about themselves and what keeps them up at night. So how do we get them to hear us, see us, and actively tune into us?
Original content creation and distribution strategies are transforming business of all shapes, sizes, and types attracting and influencing the community seeking what you have to sell. Instead of working on a product, and figuring out how to sell it – innovative marketers are building an audience, and then figuring out which products and services are most desired, creating commerce and rave-worthy conversion again and again.
What you will learn:
- Key characteristics of binge-worthy (and commerce-worthy) content
- How to stand out in a crowded market
- Principles for attracting your right-fit community
- Tactics for being everywhere at once without losing your mind
- Building a flexible “Conversion Proof Loop” before you spend a lot of money