The craft of design leadership: War stories from design firms, startups, and big companies

So you want to be a design leader? To grow your craft and work on initiatives that will have strategic company impact?

Tutti will walk through three key aspects of how to grow your craft of design leadership with stories from product development in design firms, startups, Facebook, and Disney.

One: Design the Organization

I will tell the story of three organizations with takeaways for how they can be leveraged in your jobs.

  • Learn how to use design firm techniques to persuade stakeholders to trust and buy in to the value of design (Method Design)
  • As a solo designer in a startup, how to get buy-in from engineers, sales people and other disciplines to adopt brainstorming, user empathy, and other design techniques as part of “the way we do things” (Trifacta)
  • Within a large organization, how to move design from reactive producer-of-comps to a proactive role that helps shape the roadmap. (Facebook)

Two: Design the Team

I’ll talk about how to build effective and fun-loving teams through different stages of design growth within an organization.

  • Recruiting: how and where to find those unicorn designers – Characteristics of successful small teams: stories of success and failure
  • How diversity is one secret ingredient of the highest performing teams Three: Redefining Hands-on Work What does being hands-on mean for a design leader?
  • The leadership craft framework Support, Inspiration, and Product Quality.
  • How the core skills of a successful designer translates into the core skills of a design leader

Three: Redefining Hands-on Work

What does being hands-on mean for a design leader?

  • The leadership craft framework Support, Inspiration, and Product Quality.
  • How the core skills of a successful designer translates into the core skills of a design leader

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