ProductTank: Using Discovery Methods to Create Products People Actually Want

Too often, we make things that are we think are beautiful and user-friendly, but they fall flat when they are released into the world. How do we ensure we don’t waste time creating products and features that no one wants to use? As a UX leader and consultant, Jenny has worked with Product Managers and engineers to help teams build less features while creating more business value. In this 20-minute talk, Jenny introduced attendees to Product Discovery, a process to help teams build less features while creating more business value, and shared her teams’ experiences using it. She also deep-dived into a few qualitative methods that her teams have had the most success with during early product discovery. This talk was given at a ProductTank meetup in San Francisco in November 2019.