Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
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Trauma-informed Design
TopicsDiversity & Inclusion, Web & Mobile
What might a trauma-informed website look like? Let's help not harm others in our designs....
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What is Trauma-Informed Design?
TopicsAccessibility
Learn about trauma-informed design for websites and apps. ...
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Website Design with UX in Mind
TopicsAccessibility, Communication, Web & Mobile
Based on usability research and UX principles, we discuss what we know about users in...
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The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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Designing Content: how web designers can stop worrying and learn to love content strategy
DisciplinesContent Strategy, User Experience
TopicsWeb & Mobile
Speaker Sophie Dennis
Sophie Dennis discusses why content and design are equally important to great user...
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How Sharing Power Builds Power
DisciplinesDesign Operations, Product Design, User Experience
TopicsCulture, Diversity & Inclusion, Leadership, Management & Strategy
Speaker Dianne Que
In this honest and energizing conversation, Dianne Que, Timothy Bardlavens, and Charlene M...
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Org Design for Design Orgs
DisciplineDesign Operations
TopicsLeadership, Teamwork
Speaker Kristin Skinner
How do you stay flexible as a design leader when the plan always changes? Kristin...
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