“What do you do?” has become the standard opening line for getting to know someone. But if you were asked, “Why do you do what you do?” how would you answer? We are too narrowly focused on developing solutions for problems that we don’t understand, don’t care about, or worst of all, don’t actually exist. Life is too short to waste our time expertly creating something that matters to no one. Learn to find your “why.” Discover interviewing techniques to build greater empathy with your users, synthesizing techniques to uncover their underlying inefficiencies and frustrations, and tips to continually draw inspiration and long-term product vision from their lives.
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When I Speak My Mind
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Party of One: Surviving The Corporate Jungle As A Solo UX Practitioner
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Being Integral: Developing You
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It’s a given that much of our success depends on our ability to foster meaningful...
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Building Empathy Is a Step by Step Process
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From Superhero to Zero
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Exercising Empathy to Resolve Conflict at Work
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85% of employees experience conflict at work. 25% have seen conflict result in...
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Design Principles: The Philosophy of UX
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Whitney Hess, user experience designer, explores the principals of good user design...
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