Explore the transformative role of Generative AI in the field of UX, specifically in the creation of personas and journey maps. During this session, Kyle Soucy will dive into practical methods and tools that streamline UX processes, enhance creativity, and ensure a productive balance between technological efficiency and the critical human touch. Participants will gain insights into effectively integrating AI tools like ChatGPT, Google Gemini, and others into their UX practices. Whether you’re a novice curious about AI or a seasoned practitioner seeking to optimize your workflows, this talk will provide valuable strategies and examples to elevate your UX projects. Kyle gave this talk at the UXPA Boston Conference on May 9, 2025.
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